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The media market is entering a brave new world of real time auctions and inventory management

eBay is increasingly moving away from the traditional auction model towards more ‘buy it now’ sales. They now allow major retailers such as Argos and Littlewoods to list items at fixed prices.

The business had dramatic success since the emergence of dotcom largely because the auction model is much fairer for people with the price linked to supply and demand, not set at some arbitrary level by the seller.
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