How does the introduction of Microsoft’s engagement mapping tool help advertisers understand the consumer’s online journey?
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LONDON - The success of social networks such as MySpace, Facebook and Bebo has caught the imagination of marketers everywhere. At online conferences, marketing experts regularly cite social networks as the best way for brands to tap into ready made online communities.
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BLM Quantum’s head of online commercial operations, Jim Gyngell, who represents brands such as T-Mobile, Setanta and Domino’s Pizza, says: “IASH is a much-needed organisation, I dread to think what state the industry would be in now without it.”
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The judges at this year’s IMA Awards declared BLM Quantum winners of Media Agency of the Year due to its strong new business performance and the expansion of its offering to cover multiple digital channels - doubling its billings in two years.
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The once-ubiquitous PDA of the 90s is attempting to regain lost ground in the face of technology-rich rivals.
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Growth in UK internet advertising has slowed considerably in the first half of 2008, returning a 21% year-on-year increase - just over half the rate posted in 2007.
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Internet advertising spend is “propping up” traditional media, according to a report, surging 21% year on year to £1.68bn in the first six months of 2008
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Online ad spend increased by 21% to £1.6bn in the first half of 2008, according to the Internet Advertising Bureau.
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BLM Quantum joined agency network Havas at the beginning of 2008, allowing its digital arm to access a suite of media tools and increased buying power.
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Amid concerns about privacy, breaches of data protection legislation and another leap towards an Orwellian “surveillance society”, the British Government last week quietly declared the controversial Phorm ad targeting technology legal.
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